Getting More eBay Traffic Than Your Competitors
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Your price competitors – or businesses that have low enough prices to compete with you – more than likely will neglect many of the avenues through which they can generate traffic on eBay. You should use this to your advantage by exploiting these same overlooked avenues, ensuring you receive more traffic – and subsequently end up receiving higher closing prices for your auctions. Remember, traffic is key.
Use Keywords In Your Auction Titles
Much like any search engine, eBay's search function pulls up results according to keywords it associates with each auction; however, the difference between eBay and Google is that with eBay, you can determine whether or not your auction shows up simply by inserting one keyword into your title.
A good way to determine what keywords people are actually searching for is to use eBay Pulse and the eBay “Top Ten Lists” to find a number descriptive keywords you can use for your products that buyers are actually searching for on eBay. Going through this list will give you a clear idea on what keyword people are searching for. Choose the best keyword that best describe your item and use them in your title.
If possible, you will want to insert several of these keywords into your eBay title; however, you will also want to make sure that your title is still reasonably descriptive of your product – and also attractive to readers. It doesn't matter if your auction is pulled by the eBay search engine 10 times as much if the amount of people who actually click on the title is reduced 20-fold.
Use Keywords In Your Auction Descriptions
Many people do not realize this, but a lot of eBay buyers use the search by ‘Titles & Descriptions’ function. This is an excellent opportunity for you to take advantage of those buyers by packing your description with keywords people actually search for to find items similar to yours. This is part of the reason why some sellers insert lengthy descriptions; this allows them to optimize auctions to a high degree to ensure that they are always pulled for related searches. Put in keywords which are as descriptive as possible in your auction description for a better search ability.
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Use eBay's In-House Advertising System to Generate Traffic |